Campaign Module 12th January

Today is the launch day for the campaign. This means that all of our campaign ideas would be generated to the public.

We firstly allocated the jobs for the campaign throughout the weeks we will be advertising it...

- Ticket Designer; tickets will need to be drafted and then made so they go with the theme of the comedy festival

- Ticket Sales; someone will need to monitor the advertising so that there are large ticket sales and they will then need to set up somewhere where they will be sold and the price of them.

- coach hire for brookfield - someone will need to organize the coach from brookfield to brune park for the comedy festival. The people that will use this transport are the audience.

- assembly delivery brookfield - people will need to go into the school assemblies in brookfield and make people aware of the comedy festival. Telling them where it is, when it will take place, how much the tickets will be, why this is being done and if anyone would like to audition. In addition to this we will need to make the assemblies funny and amusing.

- audition manager - this is where someone will set up the auditions, the venue and how it will be designed. In addition to this they will also oversea the auditions and make the final cut of people we will be suing for our comedy festival.

- poster design and display - this will be to advertise the festival. This is a vital role because it is making people aware and interested in the festival. The posters will be funny and informative.

- comedy event organiser - in brookfield school we will have events to also raise money and also advertise the comedy festival. Some ideas that were produced for this were non school uniform days, wear red days, pie the teacher and many more.

- comedy promoter; this job will entail someone promoting the acts that we will be using for the festival.

The jobs that I have done are my Gurilla idea and the school newspaper. School newspaper article - for this I wrote a draft article advertising the comedy festival, informing people on what the festival is for and about, stating the dates and times and advertising the auditions. In addition to this to make the article more interesting I added funny pictures and picture sketches. Business cards - For this I designed business cards that would make people think about what they are. I put the date of the comedy festival and put a slogan; will you be there? Making these business cards was part of my gurilla campaign to make people aware of the comedy festival, however not revealing too much information about it so they will be interested.

Today I think that I have shown strengths in being able to state all the jobs in the campaign module and pick the ones that I think I can do well and make a good contribution to the campaign. The next thing that I will need to do is make a timeline for the jobs and key dates. This will be so that I can work to a time schedule and complete things within the time frame.

The next thing that I did was put up more posters around the school with different designs on so people would see the same logo but a different funny poster.

The next thing I did was plan to go into tutor groups to generate more publicity. I would need to get permission from the heads of houses and then ask the tutors if it would be possible to give their tutor a quick message. I then planned what I would be saying

The things I will need to include when talking to the tutor groups are;

- What LOL is

- What types of things will be happening

- When they are happening

- Things they can do to get involved

I then plan to do this announcement next week.

Strengths:

I have worked well to generate publicity to the public and planned to go into tutors which will then make all the students aware and get them talking - this will then contribute to the 'Word of Mouth' campaign idea which I planned.

Campaign Modules 5th January

Today I am going to be finishing my final campaign ideas and generating them to my target audience.

Firstly, I edited my poster to include the dates of the audition for the comedy festival and then got them printed so they could be put up around school. The next thing I had to do was talk to head of site team and ask if we were allowed to put the posters up around school and the places that were restricted. The areas that we were not allowed to put them were doors (would be easily knocked down) and fire exit doors (these had to be kept clear).

Another thing that I did was send my newspaper article which was completed last week to the newspaper so it could be printed.

Strengths:

Today I have considered the safety aspects on where the most suitable areas to put posters up

I have worked well individually to generate my ideas to the target audience and get them printed.

Campaign Module 15th December

Today I will be going to Brune Park school to work with the other diploma students for a comedy workshop.

We had a professional comedian come and talk to use about how to make a successful comedy act and the types of things we will need to cover and do to make our comedy festival.

One of the things we discussed was how to advertise the comedy festival - this is where we discussed with him the types of ideas and plans we had for our own schools advertising and took some of his advice on board about how we can make it very successful.

The next thing we did was an exercise of how comedy can effect peoples reactions and the different types of comedy that people use with different audiences.

Another thing that I did today was work on my individual campaign ideas. I designed various posters with different designs and layouts and then analysed each of them deciding which styles worked best to advertise the campaign. After doing this I then planned to create a facebook page. This would have to include all the information on what the LOL festival was about, when it was, other events happening and adding funny clips and images to make the page appealing. People would then join this page and it would raise awareness through the internet.

Another thing I started to do for the campaign is create a newspaper article. I am going to be creating a newspaper article for the school newspaper.

The first thing that I did was create a plan on what I will be doing and the stages I will go through to get it printed in the school newspaper.

After, I made a newspaper article plan on what I am going to be writing in the article. I planned out the paragraphs and what will be in them. The next thing I did was made the first draft of the newspaper article. I then asked for feedback from my group and edited the article and the things that I will need to change.

I then made a draft 2 and put in the things that needed to be edited in the first one. In this one I also invited feedback and annotated it also so it would look better.

I edited draft 2 and made a draft 3 stating the things I would then like to change on this plan, focusing on the design, layout and colours. i added a border and some funny images that would appeal.

For draft 4 I added more colours, borders and re-sized the images.

For the final draft I have corrected everything and analyzed it. I think that my design now is very effective and it looks appealing.

Strengths:

During this process i think that my process of planning, re-planning and drafting was effective and I did this well, I also took criticism well and made my designs better. Also, I planned thoroughly and made detailed spider diagrams.

The next thing I did was decide to make one of my gurilla ideas for the campaign. The ideas was to have a double-sided business card. The first thing i did was create a draft on paper of an idea for the car, included colours and the text that will be on them. After this i developed it into draft 2 and annotated it again, i decided to use the text - date of the comedy festival and a rhetorical question: will you be there? I think that this idea will make the audience want to know more about the card.

After this i then created the idea on the computer. I used a business card layout and include the logo in the design and changed the fonts to interesting font.

After this I annotated this design and said things that I would change and were good.

Strengths:

Overall today I have found that it was useful and gave me more ideas on things we could do to advertise and the acts that we can do which would appeal to my audience. I think that the ideas we presented to the comedian were successful and he gave us some positive responses and constructive criticisms. This is where I showed my strengths and can now improve my ideas.

Furthermore I used my time effectively and created a number of sources to advertise my campaign effectively and listened to feedback well and re-drafted my work until it was suitable.

Campaign Module 8th December

Today I am going to continuing with my own gurilla and advertising campaigns.

The first thing I did was create a draft of my idea to make business cards which will make people aware of the comedy festival but not reveal too much information.

I then started to draft my first design. I considered aspects when I designed the cards that would be relevant to include;

- the LOL logo - this would make people think about what it is and what it could mean (be advertising)

- the date of the comedy festival - the date would be printed on one side of the card in large bold letters. This would be the only thing on this side of the card and make people think about what is happening on this date.

- slogan - on the other side of the business card I will print the slogan - will you be there? This short sentence will entice the reader and make them think about where the card wants you to be.

The whole idea of the business card is to get people interested and wondering what it is about. Finally it will then lead on well because the next stage of the advertising will be to put up posters about the comedy festival and auditions.

To make the business cards I needed a logo, so I started to design a logo and a campaign name.

This would go on all of the things related to the campaign and people will the recognise it. The things that I will need to consider when doing this are...

- Summarising what the campaign is going to be about within the logo

- it has to be a comical design so it fits with the comedy theme

- it has to be related to comic relief, the logo has to link in with this organization

- the logo should be different and not been used before.

The next thing I did was re-draft my business cards with the logo and then presented my idea and logo to the group. I then received feedback and discussed the things that I needed to change on the cards and the logo. After this I then did a final draft of the cards and got them take to reprographics get one set printed so i could then evaluate how they would turn out. An error I found was that I needed to make the pages double sided so it will be easier to print them and = they will not need to be stuck together.

Overall today I have worked well to produce my gurilla idea. I have shown strengths in being able to change my layout idea to make it easier to be printed and mass produce. In addition today I have designed the cards well so they reveal a small amount of information about the comedy festival. Furthermore, I have worked on my strengths from the previous being able to work well as a group, we all merged or LOL logo designs together to create the final one.