Campaign Module 24th November

Today we are starting a new module campaign. This module is all about advertising and campaigning to raise awareness for the next module - the comedy festival.

This module is about investigating the way in which creative and media techniques and products are used to promote ideas and raise awareness of specific issues in campaigns. I will then be preparing a campaign to promote the festival event.

Today the first thing we did was research into campaigns. I had to find out what a campaign is and why it is used.

Firstly I researched what a campaign is and how they are used.

An advertising campaign is a series of advertisements that share a same, single idea. Advertising campaigns appear in different media across a specific time frame; this is what I am going to be analysing and writing about.

Firstly I made a spider diagram of the main organizations that I could think of that I have hear about. After this I then recorded the individual campaigns that each organization does to raise awareness of it. I made observations on the types of things that they did, how it effected the audience and why they did it overall. These campaigns are the most widely recognised.

I wrote about how they used different areas in the media to convey their message and how they go about doing this. The main things the larger organizations use to advertise is television adverts. They are often comical or hard-hitting depending on subject and get their point across. They are able to advertise on the television because they are larger organization and have the money to do this. However, smaller campaigns use the internet to create web pages dedicated to their campaign and they make flyers which are handed out to the general public, showing their campaign and what they are all about. This is also a good way to raise awareness of a smaller organization who may not have as much money. In addition to this, smaller campaigns are there to mainly raise awareness of what they are all about.

I also analyzed a campaigns posters. I commented of the colours they have used and the font - is it relevant to the campaign? does it look effective? Also, I decided wether the images worked well in the poster, the types they have used and why they may have used these images.

Overall today i have shown strengths in being able to research into the different campaigns and analyzing them in detail. Also, I have shown strengths that I have made detailed documents showing the types of campaigns and developed the ideas further. Finally, I have gained an understanding of what a campaign is and how it is used in the general public.