Campaign Module 1st December

Today I am going to be creating different types of advertisement and discussing in my group which ones we will be doing for the campaign.

Firstly, I created a spider diagram of the types of campaign there were and the possibilities I would then be working with.

We then had a group discussion about the areas of advertising we will explore and produce them.

These are the types:

posters

assemblys

flyers

facebook group

stickers

newspaper

plasma screen presentation

The first thing we did was generate gurilla ideas, we considered the ones which we could do and the effectiveness of them. I then made a feasibility grid on each of the areas we cold use to advertise the campaign idea.

This grid showed the price it would be to do this campaign, the effectiveness and impact it would have on our target audience and the availability to do this. I then evaluated each campaign low, medium, high depending on the choice.

After doing this my group then came up with a secret campaign idea that we could launch. I think that this idea was good because after we launched it people would be wondering what it was all about and want to know more information - it would get our audience interested. The idea was to get stickers printed of different sizes and create a logo for the campaign. We would then stick them on people and in random places and video peoples reactions to show at a later date. I then researched into the cost of mass printing stickers, overall we found that this would be an expensive of making people aware of our campaign.

Today I am going to be creating a timeline for my job and writing down the key dates during this module. Another thing that I will be doing is more advertising to generate more publicity for the comedy festival.

Firstly I made a paper plan of the key dates in the campaign module and the festival module. I then filled the other weeks in with small jobs i will need to get done within my job role. The things that will be included are mass producing our campaign ideas and then planning things which I will need to complete so I am ready to start my festival module.

Firstly, I then thought of more ideas using a spider diagram to show how we can make people aware of the comedy festival and how we can inject it into the public.

After doing the spider diagram which included ideas like;

- TV

- Word of Mouth

- Radio

- Bus

- Posters (posters had already been printed and distributed around school to raise awareness)

- Billboards

- Newspapers/Magazines

- Whats On Guides

- Gurilla

- Flyers

- Banners

- Song

- School

- Social Networking

After doing this I then decided on how cost effective it was t do each of these ideas, how effective they would be and if this idea was a possibility and I was able to do.

I then came to the conclusion that the most beneficial ideas to do was, word of mouth - this had no price, medium effectiveness and would be easy to do. Also radio, however I would have to look into how expensive this would be. The other ideas were gurilla which we have already worked on like the 'business card' campaign and flyers which are already being handed out.

Another good idea was to create a social networking site on Facebook. I think that this is a good idea because everyone uses this website, people can join the group so we can post things that will be happening and information that they will need.

After doing this I then researched into making a short radio advert to generate publicity for 'LOL'. The things that I thought the advert would have to have is during the commercial airtime it would have to persuade my target audience to be interested in my product (comedy festival) and I would have to then decide when to run the commercials throughout the day and consider the longer the commercial the more memorable it would be. I decided to look at local radio stations in the area because this would be the most relevant target market and the people that would most likely come and view the comedy show.

I then e-mailed 'Capital FM' the south costs largest radio station and stated why we are going to be doing the comedy festival and asking for a quotation about the cost. The reply I received was for 10 second commercials running for 6 weeks and played 8 times a day would cost a total of £4,700. This was way too expensive and not in our price range. This would be an impractical way to advertise our festival.

Strengths:

Today I think that I have shown my ability to contact businesses asking if we could do things for the festival professionally and also been able to plan my time well and devise how I am going to get people aware of the festival and if they are practical and cost effective.

Strengths: I think that I have worked well to generate ideas within my group and did effective planning which was thorough and explained what I would be doing and how for the campaign, In addition to this, I came to a logical decision that the sticker gurilla idea would be too expensive and then thought of other ideas we cold do from the grid I created that would be more feasible.

However, I would like to work better within my group to merge ideas together to make them more successful.

Campaign Module 24th November

Today we are starting a new module campaign. This module is all about advertising and campaigning to raise awareness for the next module - the comedy festival.

This module is about investigating the way in which creative and media techniques and products are used to promote ideas and raise awareness of specific issues in campaigns. I will then be preparing a campaign to promote the festival event.

Today the first thing we did was research into campaigns. I had to find out what a campaign is and why it is used.

Firstly I researched what a campaign is and how they are used.

An advertising campaign is a series of advertisements that share a same, single idea. Advertising campaigns appear in different media across a specific time frame; this is what I am going to be analysing and writing about.

Firstly I made a spider diagram of the main organizations that I could think of that I have hear about. After this I then recorded the individual campaigns that each organization does to raise awareness of it. I made observations on the types of things that they did, how it effected the audience and why they did it overall. These campaigns are the most widely recognised.

I wrote about how they used different areas in the media to convey their message and how they go about doing this. The main things the larger organizations use to advertise is television adverts. They are often comical or hard-hitting depending on subject and get their point across. They are able to advertise on the television because they are larger organization and have the money to do this. However, smaller campaigns use the internet to create web pages dedicated to their campaign and they make flyers which are handed out to the general public, showing their campaign and what they are all about. This is also a good way to raise awareness of a smaller organization who may not have as much money. In addition to this, smaller campaigns are there to mainly raise awareness of what they are all about.

I also analyzed a campaigns posters. I commented of the colours they have used and the font - is it relevant to the campaign? does it look effective? Also, I decided wether the images worked well in the poster, the types they have used and why they may have used these images.

Overall today i have shown strengths in being able to research into the different campaigns and analyzing them in detail. Also, I have shown strengths that I have made detailed documents showing the types of campaigns and developed the ideas further. Finally, I have gained an understanding of what a campaign is and how it is used in the general public.